Issho is the cute yet adventurous little mascot that all customers of a new Toyota vehicle will be offered.
The name is pronounced Ish-o, which means ‘together’ in Japanese. This is appropriate because cooperation is key to the way Toyota works and how we strive to work with customers.
Toyota knows that personal mobility options are changing faster now than at any time in history. So we would like to take this opportunity to thank you for choosing a new Toyota vehicle for your future journeys.
He's looking forward to joining you on your travels as you new car companion - doesn't need feeding or hydrating and he'll keep all your secrets!